B2B SaaS Benchmarks 2025
📊 CAC: $45K | LTV: $380K | LTV:CAC Ratio: 8.4:1
🚀 Sample Size: 200+ companies
✅ Data Freshness: Updated March 15, 2026
🎯 Confidence Score: 84%
Key Metrics
Methodology
How We Calculated These Benchmarks
MyBizGrade's B2B SaaS benchmarks are based on 200+ venture-backed SaaS companies at Series A and Series B stages. Our data combines cap table analysis, funding announcements, financial models, and direct surveys with companies.
Company Categories
- Vertical SaaS (industry-specific software)
- Horizontal SaaS (broad market solutions)
- Infrastructure & Developer Tools
- HR & Talent Software
- Sales & Marketing Automation
- Finance & Accounting Software
- Operations & Logistics
Metric Definitions
- CAC: Total sales & marketing spend in period / new customers acquired
- LTV: (Annual revenue per customer × 3 years) - (CAC)
- Payback: CAC ÷ (monthly revenue per customer)
- Churn: (Customers lost ÷ customers at start of period) per month
- NRR: (Revenue from existing customers this period) ÷ (revenue from same customers last period)
- Magic Number: (ARR added in quarter) ÷ (S&M spend in prior quarter)
Limitations
- Market segment dramatically affects all metrics
- Pricing model (per-seat vs. usage-based) impacts comparability
- Enterprise vs. SMB models show different patterns
- Early-stage companies may have atypical ratios
Data Sources
Primary: MyBizGrade SaaS Database
150+ companies from direct surveys and financial model analysis (2024-2025)
Secondary: OpenView SaaS Database
B2B SaaS metrics and benchmarks from OpenView Partners (2024)
Secondary: BVP Cloud Index
Public SaaS company metrics from the Bessemer Venture Partners Cloud Index (2024)
Data Last Updated: March 15, 2026
Citation: MyBizGrade (2025). B2B SaaS Benchmarks. Retrieved from https://mybizgrade.com/benchmarks/saas-companies
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