What does MyBizGrade check?

We analyze your website speed, SEO tags, Google reviews, social media presence, and accessibility. Each area gets its own score and letter grade.

How is the grade calculated?

Each category is scored from 0 to 100 based on real data from your site. The overall grade is a weighted average across all five categories.

Yes, the full audit and grade are completely free. You can upgrade to a Pro report with copy-paste fixes for $39 if you want help improving.

What's in the Pro report?

You get a priority action plan, copy-paste ready fixes for every issue, time estimates, and a downloadable PDF. It tells you exactly what to change and how.

How long does the audit take?

Most audits finish in under 30 seconds. Complex sites with many pages may take up to a minute.

Do you store my data?

We store your audit results so you can revisit your report. We never sell your data or share it with third parties.

How often should I check my grade?

We recommend running a new audit every month. Your online presence changes as you update your site, get new reviews, and post on social media.

MyBizGrade was built by a small team of developers who wanted to make online presence auditing simple and affordable for small businesses.

The Cost of Ignoring Your Online Presence (Real Numbers)

## Your Online Presence Is Costing You Money Right Now. The Question Is How Much. Every day, potential customers search Google for what you sell. They check reviews. They look at your website on their phones. They compare you to competitors. If your online presence is weak, incomplete, or invisible, those customers go somewhere else. And you never know it happened. This article puts real numbers on the cost of a neglected online presence. Not theories. Not scare tactics. Actual data from research studies and industry reports showing what businesses lose when they ignore their digital footprint. ## The Numbers: How Customers Make Decisions Before we calculate costs, look at how buying decisions happen in 2026: - **98% of consumers** use the internet to find information about local businesses (BrightLocal) - **87% of consumers** read online reviews for local businesses (BrightLocal) - **76% of people** who search for something nearby visit a business within 24 hours (Google) - **28% of those local searches** result in a purchase (Google) - **50% of consumers** say online reviews are their most trusted source for choosing a business (Podium) The path from search to purchase is short. And your online presence is the first (often only) filter. ## Cost 1: Invisible on Google Means Zero Leads From Search If your business does not appear on the first page of Google for your main services, you are invisible to the vast majority of searchers. **The data:** 75% of users never scroll past page one of Google results. The first three organic results get 54.4% of all clicks. Position 10 gets 2.2%. **The math:** Say 500 people per month search for your primary service in your area. If you rank in the top 3, you receive roughly 270 clicks per month. If you rank on page 2 or beyond, you receive close to zero. At a 5% conversion rate from website visit to customer inquiry, those 270 clicks produce 13 to 14 leads per month. At an average customer value of $500, you leave $6,500 to $7,000 per month on the table by being invisible. **Annual cost of being invisible on Google: $78,000 to $84,000 in missed revenue.** Your numbers will differ based on search volume and customer value, but the principle holds: no visibility means no search-driven leads. ## Cost 2: A Bad Google Rating Drives Customers to Competitors Your star rating is a public scoreboard. Potential customers use it as a quick filter. **The data:** - 52% of consumers won't consider a business with less than 4 stars - A one-star increase in Yelp rating leads to a 5 to 9% increase in revenue (Harvard Business School) - Businesses with 4.0 to 4.5 stars earn the most revenue. Perfect 5.0 ratings actually seem less trustworthy. **The math:** If your business earns $500,000 per year and your rating drops from 4.5 to 3.5 stars, you potentially lose 5 to 9% of revenue. On $500,000, 7% equals $35,000 per year. And it compounds. Fewer customers means fewer reviews. Fewer reviews means your rating stays stuck. Your competitor with a higher rating gains the customers you lost, gets more reviews, and pulls further ahead. **Annual cost of a poor rating: $25,000 to $45,000 for a $500K business.** ## Cost 3: No Google Business Profile Means No Map Pack The Google Local Pack (the three map results) gets 44% of clicks for local searches. Businesses without a Google Business Profile have zero chance of appearing there. **The data:** 86% of people look up the location of a business on Google Maps. 18% of local smartphone searches lead to a purchase within one day. **The math:** Using the same 500 monthly searches, the Local Pack captures about 220 clicks. Without a GBP, you get none of those. At a 5% conversion rate and $500 average customer value, each month you miss out on 11 leads worth $5,500. **Annual cost of no Google Business Profile: $66,000 in missed revenue.** Claiming and optimizing a GBP costs $0 and takes 30 minutes. The return is enormous. ## Cost 4: A Slow or Broken Website Loses Half Your Visitors Website speed directly affects whether visitors stay or leave. **The data:** - 53% of mobile users abandon a site taking longer than 3 seconds to load (Google) - A 1-second delay in page load time reduces conversions by 7% (Akamai) - 88% of online consumers are less likely to return to a site after a bad experience (Econsultancy) **The math:** If your website gets 1,000 visitors per month and loads in 6 seconds instead of 2, you lose roughly 530 visitors before they see your content. At a 5% conversion rate, you lose 26 potential leads per month. A website not optimized for mobile phones loses even more. 63% of Google searches happen on mobile devices. **Annual cost of a slow website: Varies widely, but expect 30 to 50% of potential leads to bounce before engaging.** ## Cost 5: Inconsistent Business Listings Confuse Google and Customers When your business name, address, or phone number varies across directories, two things happen: Google trusts your data less (hurting rankings) and customers reach wrong numbers or wrong addresses. **The data:** 73% of consumers lose trust in a business when online listings show incorrect information (BrightLocal). 80% of consumers stop visiting a local business with incorrect or missing information. **The math:** If 10% of your potential customers encounter wrong information and give up, and you would normally get 100 leads per month, you lose 10 leads. At $500 per customer, inconsistent listings cost $5,000 per month. **Annual cost of inconsistent listings: $60,000.** ## Cost 6: Unanswered Negative Reviews Poison Your Reputation Negative reviews are inevitable. How you handle them determines their damage. **The data:** - 53% of customers expect a business to respond to negative reviews within a week - 45% of consumers say they are more likely to visit a business responding to negative reviews - An unanswered negative review drives away 30% of potential customers who read it Every negative review sitting without a response is an open wound visible to every person researching your business. **The math:** If 200 people per month view your Google profile and see an angry, unanswered 1-star review, and 30% choose a competitor instead, you lose 60 potential interactions per month. **Annual cost of unmanaged reviews: Difficult to quantify precisely, but the reputational damage compounds over time.** ## Cost 7: No Social Media Presence Raises Suspicion Customers use social media to verify businesses exist and are active. **The data:** 71% of consumers with a positive social media experience with a brand are likely to recommend it. 54% of social browsers use social media to research products. A business with no social media presence or abandoned profiles (last post from 2023) signals to customers the business might be closed, unreliable, or out of touch. You do not need to be on every platform. But having zero presence is worse than having a basic one. ## The Total Cost: A Realistic Scenario Consider a small service business earning $500,000 per year with: - No first-page Google rankings: -$78,000 - A 3.5-star rating instead of 4.5: -$35,000 - No Google Business Profile optimization: -$30,000 (partial, since they exist on page 2) - Slow website losing half of mobile visitors: -$20,000 - Inconsistent listings: -$15,000 **Total estimated annual cost: $178,000 in missed revenue.** This is conservative. For businesses in competitive markets with higher customer values, the numbers grow proportionally. ## The Flip Side: What Improvement Looks Like The same math works in reverse. Businesses investing in their online presence see measurable returns: - Claiming and optimizing a GBP increases calls by 25 to 50% within 3 months - Improving from 3.5 to 4.5 stars increases revenue by 5 to 9% - Reaching page one of Google adds 50 to 300 organic visitors per month depending on search volume - Fixing website speed reduces bounce rate by 20 to 35% The investment required to make these improvements is small compared to the revenue recovered. Most cost nothing but time. ## What To Do Right Now You do not need to fix everything at once. Start with the highest-impact, lowest-cost actions: 1. **Claim your Google Business Profile** and fill in every field (free, 30 minutes) 2. **Ask 10 happy customers for Google reviews** this week (free, 15 minutes) 3. **Test your website speed** and fix the biggest issues (free to test, fixes vary) 4. **Check your business listings** on the top 5 directories for accuracy (free, 30 minutes) 5. **Respond to every unanswered review** on your Google profile (free, 20 minutes) These five actions take less than two hours total and address the biggest revenue leaks. ## For more on this topic, read [Social Media for Small Business: Which Platforms Matter](/blog/social-media-small-business-guide). For more on this topic, read [SSL Certificates Explained: Why Your Site Needs HTTPS](/blog/ssl-certificate-explained).Find Out Exactly What You Are Losing The numbers in this article are industry averages. Your situation is specific. A free online presence audit shows you exactly where your business leaks customers. GradeMyBiz scans your website, Google Business Profile, reviews, social media, and business listings. You get a grade and specific recommendations in seconds. Get your free grade at [https://grademybiz.vercel.app](https://grademybiz.vercel.app) and see the real cost of what you have been ignoring. Every day without action is another day of lost revenue. The fix starts with knowing the problem.