What does MyBizGrade check?

We analyze your website speed, SEO tags, Google reviews, social media presence, and accessibility. Each area gets its own score and letter grade.

How is the grade calculated?

Each category is scored from 0 to 100 based on real data from your site. The overall grade is a weighted average across all five categories.

Yes, the full audit and grade are completely free. You can upgrade to a Pro report with copy-paste fixes for $39 if you want help improving.

What's in the Pro report?

You get a priority action plan, copy-paste ready fixes for every issue, time estimates, and a downloadable PDF. It tells you exactly what to change and how.

How long does the audit take?

Most audits finish in under 30 seconds. Complex sites with many pages may take up to a minute.

Do you store my data?

We store your audit results so you can revisit your report. We never sell your data or share it with third parties.

How often should I check my grade?

We recommend running a new audit every month. Your online presence changes as you update your site, get new reviews, and post on social media.

MyBizGrade was built by a small team of developers who wanted to make online presence auditing simple and affordable for small businesses.

GradeMyBiz vs. HubSpot Website Grader: What Each One Tells You

HubSpot Website Grader is one of the most popular free tools on the internet. Millions of businesses have used it to check their website performance. It is a solid tool. But here is the thing: your website is only one piece of your online presence. When a potential customer searches for your business on Google, they see your website, sure. They also see your Google Business Profile, your star rating, your review count, your social media profiles, and your directory listings. All of it. At once. Grading your website without grading everything else is like checking one tire on your car and calling it an inspection. This post breaks down what each tool does, what it misses, and when to use which one. ## What HubSpot Website Grader Does Well HubSpot's tool has been around since 2007. It is battle-tested and reliable. Here is what it checks: **Performance** - Page size and load time - Number of HTTP requests - Browser caching - Image optimization - JavaScript and CSS minification **Mobile Readiness** - Responsive design detection - Viewport configuration - Tap target sizing - Font readability on mobile **SEO** - Page title and meta description presence - Heading structure - Alt text on images - Sitemap detection **Security** - HTTPS/SSL certificate - Mixed content warnings - Security headers The tool gives you a score from 0 to 100 and highlights specific areas for improvement. The recommendations are clear and actionable. For pure website health, it is a great starting point. If your entire business lives on your website alone (like a SaaS product or an e-commerce store with no physical location), HubSpot Website Grader gives you most of what you need. ## What HubSpot Website Grader Misses For local and service-based businesses, the website is often not even the most important part of your online presence. Here is everything HubSpot does not check: **Google Business Profile** Your GBP is the first thing people see in local search results. It shows up before your website in map results and knowledge panels. HubSpot does not look at it at all. It does not check if your profile is claimed, verified, complete, or optimized. **Online Reviews** Reviews are the number one factor customers use to choose between local businesses. HubSpot does not check your Google review rating, your review count, your Yelp reviews, or whether you have responded to negative feedback. **Business Listings and Citations** Your business name, address, and phone number appear on dozens of directories across the web. Inconsistencies in these listings confuse Google and hurt your local rankings. HubSpot does not audit any of them. **Social Media Presence** Whether your social profiles are active, consistent, and complete affects how customers perceive your business. HubSpot ignores social media entirely. **Competitor Comparison** Knowing your website score is useful. Knowing how you compare to the business down the street is far more useful. HubSpot gives you your own score in isolation. For a local dentist, plumber, restaurant, or law firm, these missing pieces often matter more than website performance scores. ## What GradeMyBiz Covers GradeMyBiz was built to fill the gap HubSpot leaves open. Instead of grading one channel, it grades your entire online presence in a single report. Here is what GradeMyBiz checks: **Website Performance** - Page speed and load time - Mobile responsiveness - SSL/security - Core technical SEO signals **Google Business Profile** - Profile completeness - Category optimization - Photo count and quality - Post frequency - Description optimization **Reviews** - Google review rating and count - Review recency - Response rate to reviews - Sentiment analysis **Social Media** - Profile completeness across platforms - Activity level and posting frequency - Follower engagement signals **Business Listings** - NAP consistency across major directories - Listing claim status - Missing directory opportunities **Competitive Comparison** - Side-by-side scoring against local competitors - Identification of where competitors outperform you - Specific areas where you hold an advantage You get a letter grade (A through F) for your overall presence, plus individual scores for each category. The report highlights your biggest weaknesses and tells you exactly what to fix first. ## Side-by-Side Comparison Here is how the two tools stack up across key features: **Website Speed and Performance** HubSpot: Yes, detailed breakdown GradeMyBiz: Yes, core metrics **Mobile Readiness** HubSpot: Yes, thorough check GradeMyBiz: Yes, basic check **On-Page SEO** HubSpot: Yes, title tags, meta descriptions, headings GradeMyBiz: Yes, key SEO signals **Security/SSL** HubSpot: Yes GradeMyBiz: Yes **Google Business Profile** HubSpot: No GradeMyBiz: Yes, full audit **Reviews (Google, Yelp, etc.)** HubSpot: No GradeMyBiz: Yes, multi-platform **Social Media Presence** HubSpot: No GradeMyBiz: Yes **Business Listings/Citations** HubSpot: No GradeMyBiz: Yes **Competitor Comparison** HubSpot: No GradeMyBiz: Yes **Overall Business Grade** HubSpot: Website only (0-100) GradeMyBiz: Full presence (A-F + category scores) **Cost** HubSpot: Free GradeMyBiz: Free **Email Required** HubSpot: Yes (it is HubSpot, they want your email) GradeMyBiz: No The pattern is clear. HubSpot goes deeper on website-specific metrics. GradeMyBiz goes wider across your entire online presence. They are complementary, not competing. ## When to Use HubSpot Website Grader Use HubSpot when: - You are focused specifically on improving your website performance - You need detailed technical recommendations for page speed and SEO - Your business is purely online with no physical location - You are a developer or marketer doing a technical website audit - You want to dig into specific performance metrics like request counts and caching HubSpot is the specialist. If your website is the patient, HubSpot is the cardiologist doing a focused heart exam. ## When to Use GradeMyBiz Use GradeMyBiz when: - You are a local or service-based business with a physical location - You want to understand your full online presence, not a single channel - You need to know how you compare to local competitors - You are not sure where to start improving your online visibility - You want a clear, simple grade without technical jargon - You need to audit your reviews, GBP, listings, and social at once GradeMyBiz is the generalist. It is the full-body checkup. It tells you which systems need attention so you know where to focus. For most small businesses, a GradeMyBiz audit answers the question: "Where am I losing customers online?" A HubSpot audit answers the narrower question: "Is my website technically sound?" ## Why Smart Business Owners Use Both The best approach takes about 2 minutes total: 1. **Start with GradeMyBiz** to get the big picture. See your overall grade and find your weakest area. Is it reviews? GBP? Website? Social? 2. **If website scores low, run HubSpot** for the detailed technical breakdown. Get specific recommendations for speed, SEO, and mobile improvements. 3. **Use GradeMyBiz recommendations** to fix everything else. Update your GBP, respond to reviews, clean up listings, and activate social profiles. 4. **Re-run both tools monthly** to track progress. This two-tool approach gives you complete coverage without spending a dollar. ## The Bigger Picture Here is what it comes down to. Most business owners focus too much on their website because it feels like the thing they control. And websites matter. But for local businesses, the Google Business Profile often drives more new customer contact than the website itself. Reviews influence buying decisions more than any landing page copy. And a wrong phone number on Yelp sends potential customers to a dead end. If you have only been grading your website, you have been looking at a fraction of the picture. The businesses winning in local search optimize across every channel customers use to find and evaluate them. Want to see the full picture for your business? **[Get your free business grade from GradeMyBiz →](https://grademybiz.vercel.app)** It takes 30 seconds. No email required. You will see exactly where your business stands and what to fix first. And for a deeper dive into understanding your online presence as a whole, read our [complete guide to online presence](/blog/what-is-online-presence) or learn [how to do a full audit yourself](/blog/how-to-check-business-online-presence).