What does MyBizGrade check?

We analyze your website speed, SEO tags, Google reviews, social media presence, and accessibility. Each area gets its own score and letter grade.

How is the grade calculated?

Each category is scored from 0 to 100 based on real data from your site. The overall grade is a weighted average across all five categories.

Yes, the full audit and grade are completely free. You can upgrade to a Pro report with copy-paste fixes for $39 if you want help improving.

What's in the Pro report?

You get a priority action plan, copy-paste ready fixes for every issue, time estimates, and a downloadable PDF. It tells you exactly what to change and how.

How long does the audit take?

Most audits finish in under 30 seconds. Complex sites with many pages may take up to a minute.

Do you store my data?

We store your audit results so you can revisit your report. We never sell your data or share it with third parties.

How often should I check my grade?

We recommend running a new audit every month. Your online presence changes as you update your site, get new reviews, and post on social media.

MyBizGrade was built by a small team of developers who wanted to make online presence auditing simple and affordable for small businesses.

How to Check Your Business Online Presence in 5 Minutes

Your business has an online presence whether you built one or not. Every day, potential customers search for businesses like yours on Google. What do they find? Most business owners assume everything looks fine. They set up a website years ago, claimed a Google listing at some point, and moved on. But the internet changes fast. And the gap between what you think customers see and what they actually see is often enormous. This guide walks you through a simple 5-minute audit of your online presence. No technical skills needed. No paid tools required. By the end, you will know exactly where your business stands online. ## Step 1: Google Your Business Name Open an incognito or private browser window. This matters because your normal browser shows personalized results based on your search history. Incognito mode shows you what a stranger sees. Type your full business name into Google. Then look at the results. ### What to Look For - Does your business appear in the first 3 results? - Is there a Google Business Profile panel on the right side (desktop) or at the top (mobile)? - Are the phone number, address, and hours correct? - Do you see recent reviews? - Does your website show up with a clear, descriptive title? ### Red Flags - Your business does not appear on the first page at all - Old or incorrect information shows up - A competitor shows up before you for your own business name - Review ratings below 4.0 stars are front and center - No Google Business Profile panel appears If you spotted any red flags, do not worry yet. Knowing the problem is step one. Fixing it is easier than you think. Our guide on [why businesses do not show up on Google](/blog/why-business-doesnt-show-up-on-google) covers the most common reasons and fixes. ## Step 2: Check Your Google Business Profile Your Google Business Profile (GBP) is the single most important piece of your local online presence. It controls what shows up in map results, the knowledge panel, and local search. Go to [business.google.com](https://business.google.com) and sign in with the Google account you used to create your listing. Check these items: - **Business name** matches your real-world signage exactly - **Address** is accurate and matches your website - **Phone number** is current and matches everywhere else online - **Hours** are up to date, including holiday hours - **Categories** are set correctly (primary category is the most important) - **Description** is filled out with relevant keywords - **Photos** exist and look professional (not blurry phone shots from 2019) - **Posts** section has recent activity A half-completed GBP is worse than you think. Google uses profile completeness as a ranking signal. Incomplete profiles get pushed down in search results, even behind competitors with fewer reviews. ## Step 3: Audit Your Reviews Reviews are the first thing most people check before choosing a business. A study by BrightLocal found 98% of consumers read online reviews for local businesses. Check these platforms for your reviews: - **Google** (most important for local search) - **Yelp** (especially for restaurants, home services, and healthcare) - **Facebook** (if you have a business page) - **Industry-specific sites** (Avvo for lawyers, Healthgrades for doctors, Houzz for contractors) For each platform, note: - Your overall star rating - Total number of reviews - How recent the latest review is - Whether you have responded to negative reviews - Whether any reviews mention recurring problems A business with 5 stars and 3 reviews looks less trustworthy than a business with 4.7 stars and 85 reviews. Volume and recency matter as much as the rating itself. If your review situation needs work, our guide on [improving Google reviews](/blog/how-to-improve-google-reviews) gives you 11 strategies you put into action starting today. ## Step 4: Test Your Website Your website is your digital storefront. If it loads slowly, looks broken on phones, or lacks basic information, customers leave within seconds. Here are three things to test right now. ### Mobile-Friendliness Pull up your website on your phone. Not your laptop. Your phone. Over 60% of Google searches happen on mobile devices, and the percentage is even higher for local searches. Ask yourself: - Does text display at a readable size without zooming? - Do buttons and links have enough space to tap easily? - Does the layout adjust to fit the screen? - Is the navigation menu usable on a small screen? If your site forces users to pinch and zoom, you are losing customers every single day. ### Page Speed Go to [PageSpeed Insights](https://pagespeed.web.dev) and enter your website URL. Google will score your site from 0 to 100 for both mobile and desktop. - **90-100:** Excellent - **50-89:** Needs improvement - **0-49:** Poor Focus on the mobile score first. If your mobile score is below 50, your site loads so slowly on phones people give up and go to a competitor. ### SSL Certificate Look at your website URL in the browser. Does it start with **https://** and show a padlock icon? If it says **http://** without the "s" or shows a "Not Secure" warning, your site lacks an SSL certificate. Google flags non-HTTPS sites as insecure. Visitors see a warning before your page even loads. This is a quick fix through your hosting provider, and most hosts offer SSL certificates for free. ## Step 5: Scan Your Social Media You do not need to be on every platform. But you need to be present on the platforms your customers use. Search for your business on: - **Facebook** - **Instagram** - **LinkedIn** (especially for B2B and professional services) For each profile, check: - Is the profile claimed and complete? - Are the business name, address, and phone number consistent with your Google listing and website? - Is there recent activity, or does your last post date back to 2023? - Do the profile photo and cover image look professional? An abandoned social media profile sends a signal to potential customers. It says "this business might be closed" or "they do not care about their online presence." If you are not going to maintain a platform, it is better to remove the profile than leave it looking neglected. ## Step 6: Check Business Listings and Citations Business listings (also called citations) are mentions of your business name, address, and phone number on directories and websites across the internet. They help Google verify your business is legitimate and improve your local search rankings. Key directories to check: - **Yelp** - **Yellow Pages (yp.com)** - **Better Business Bureau (bbb.org)** - **Apple Maps** - **Bing Places** - **Industry-specific directories** The most important thing is consistency. Your business name, address, and phone number (known as NAP) need to match exactly across every listing. Even small differences like "Street" vs "St." or an old phone number on one directory create confusion for Google and customers alike. Search your business name on each platform. Note any listings with incorrect or outdated information. ## Skip All of This and Get an Instant Free Grade If the manual process above sounds tedious, you are not wrong. Checking each platform one by one takes time. And it is tough to know how your results compare to competitors or industry benchmarks. **[GradeMyBiz](https://grademybiz.vercel.app)** does this entire audit in about 30 seconds. Enter your business name and get an instant grade covering: - Website performance and mobile-friendliness - Google Business Profile completeness - Review ratings and volume across platforms - Social media presence - Business listing accuracy - Competitor comparison You get a clear letter grade (A through F) with specific recommendations for improvement. It is 100% free, no email required. **[Get your free business grade now →](https://grademybiz.vercel.app)** ## What to Do With Your Results Whether you did the manual audit or used the free grader, you now have a clear picture of your online presence. Here is how to prioritize fixes: 1. **Fix anything inaccurate first.** Wrong phone numbers, outdated hours, and incorrect addresses cost you customers today. These are fast fixes with immediate impact. 2. **Complete your Google Business Profile.** This is the highest-ROI activity for local businesses. A complete, optimized GBP drives more visibility than almost anything else you do online. 3. **Address your review situation.** Start asking happy customers for reviews. Respond to every existing review, positive and negative. Build a system so reviews come in consistently. 4. **Fix website basics.** SSL, mobile-friendliness, and page speed are foundational. Without these, nothing else you do online works as well as it should. 5. **Clean up listings.** Update or claim your profiles on major directories. Make sure your NAP is consistent everywhere. You do not need to fix everything at once. Pick the biggest problem from your audit and start there. Even one improvement makes a measurable difference in how customers find and choose your business. For a complete step-by-step approach, our [online presence guide](/blog/what-is-online-presence) covers the fundamentals of building a strong presence from scratch. ## Make This a Habit Your online presence is not a set-it-and-forget-it project. Customer reviews change. Google updates its algorithms. Competitors improve their listings. Set a reminder to audit your online presence once a quarter. A quick 5-minute check every 90 days keeps you ahead of problems before they cost you business. Or bookmark **[GradeMyBiz](https://grademybiz.vercel.app)** and run a fresh grade whenever you want to see where you stand. Your customers are searching for you right now. Make sure they find exactly what you want them to see.