What does MyBizGrade check?

We analyze your website speed, SEO tags, Google reviews, social media presence, and accessibility. Each area gets its own score and letter grade.

How is the grade calculated?

Each category is scored from 0 to 100 based on real data from your site. The overall grade is a weighted average across all five categories.

Yes, the full audit and grade are completely free. You can upgrade to a Pro report with copy-paste fixes for $39 if you want help improving.

What's in the Pro report?

You get a priority action plan, copy-paste ready fixes for every issue, time estimates, and a downloadable PDF. It tells you exactly what to change and how.

How long does the audit take?

Most audits finish in under 30 seconds. Complex sites with many pages may take up to a minute.

Do you store my data?

We store your audit results so you can revisit your report. We never sell your data or share it with third parties.

How often should I check my grade?

We recommend running a new audit every month. Your online presence changes as you update your site, get new reviews, and post on social media.

MyBizGrade was built by a small team of developers who wanted to make online presence auditing simple and affordable for small businesses.

Real Estate Agent Online Presence: Stand Out in Your Market

# Real Estate Agent Online Presence: Stand Out in Your Market Every market has dozens, sometimes hundreds, of real estate agents competing for the same buyers and sellers. Your experience and negotiation skills matter. But clients choose you before they experience either of those things. They choose you based on what they find online. 97% of homebuyers use the internet during their home search. Sellers research agents online before scheduling a listing appointment. Your real estate agent online presence determines whether you get the meeting or lose it to the agent down the street. This guide covers how to build an online presence that generates leads and positions you as the go-to agent in your market. ## Why Online Presence Is Different for Real Estate Agents Most small businesses market a company. Real estate agents market themselves. Your name is your brand. Your face is your logo. This creates unique challenges and opportunities. **Clients search for agents by name.** After getting a referral, the first thing a potential client does is Google your name. What they find shapes their entire perception of you before you shake hands. **Competition is personal.** You are not competing against a faceless business. You are competing against other agents who are also building personal brands. The agent with the stronger online presence wins the listing appointment. **Trust transfers differently.** In real estate, clients are trusting you with the biggest financial decision of their life. Your online presence needs to communicate competence, local expertise, and reliability at every touchpoint. ## Google Business Profile: Your Digital Business Card Your Google Business Profile appears when someone searches your name or "real estate agent near me." It is often the first thing potential clients see. **Set up your profile as an individual agent.** Use the category "Real Estate Agent." If you also want a profile for your team or brokerage, create separate listings. Your personal profile should highlight you. **Complete every field:** - Your headshot as the profile photo - Cover photo of a home you sold or your local market - Your direct phone number - Your personal website or agent page - Your service areas listed as specific neighborhoods and cities - A bio mentioning your specialties, years of experience, and areas served **Post market updates weekly.** Share new listings, recent sales, market statistics, and neighborhood spotlights on your Google profile. Active profiles rank higher and show potential clients you are engaged in the local market. **Reviews from past clients are gold.** A real estate agent with 50+ Google reviews stands out in search results. After every closing, ask your client for a review. Send them a direct link. Timing matters: ask within a week of closing while the positive experience is fresh. ## Zillow, Realtor.com, and Redfin: The Big Three These platforms are where homebuyers spend most of their time. Your profiles on these sites need to be as polished as your Google presence. **Zillow Agent Profile:** - Claim your free profile at zillow.com/agents - Upload a professional headshot - Write a detailed bio focusing on your local expertise - List your specialties (first-time buyers, luxury homes, investment properties) - Request reviews from past clients (Zillow reviews carry significant weight with buyers) - Link your active and sold listings **Realtor.com Profile:** - Claim your profile through your MLS connection - Complete your bio and specialties - Ensure your contact information is accurate and direct **Redfin:** - If you are a Redfin partner agent, optimize your profile - If not, focus your energy on Zillow and Google The key across all platforms: consistency. Your headshot, bio, specialties, and contact info should match everywhere. Inconsistencies look sloppy and undermine trust. [See how your online presence compares across platforms. Grade yourself for free at GradeMyBiz](https://grademybiz.vercel.app). ## Your Personal Website Many agents rely solely on their brokerage website. This is a mistake. Your brokerage page promotes the brokerage first and you second. A personal website puts your brand front and center. **What your agent website needs:** - **Homepage:** Your value proposition, service areas, a search tool or link to listings, and a clear way to contact you - **About page:** Your story, experience, credentials, and personal interests. Clients want to know who you are, not recite your resume - **Listings page:** Current listings with IDX integration or links to your MLS listings - **Sold properties:** A gallery of homes you have sold. This is proof of competence - **Neighborhood guides:** Detailed pages about the neighborhoods you serve. Schools, restaurants, parks, market data, and what it is like to live there - **Blog or market updates:** Regular content about your local market. Monthly market reports, buying/selling tips, and neighborhood spotlights - **Testimonials:** Client reviews pulled from Google and Zillow - **Contact page:** Phone, email, and a simple form **Neighborhood guide pages are your SEO secret.** Most agents compete for broad terms like "homes for sale in [city]." You will not outrank Zillow for those. But "living in [neighborhood name]" or "[neighborhood] homes for sale" are searches where individual agents rank well. Create detailed, helpful guides for every neighborhood in your territory. ## Social Media: Where Relationships Start Real estate is a relationship business. Social media is where you build relationships at scale before the first meeting. **Instagram is your primary platform.** Real estate is visual. Instagram lets you showcase listings, neighborhood highlights, behind-the-scenes moments, and your personality. Post types that perform well for agents: - New listing photos and videos - "Sold" celebration posts - Neighborhood spotlights and local business recommendations - Market updates (keep them simple and visual) - Behind-the-scenes content: showing a home, attending an inspection, prepping for an open house - Personal moments showing your personality **Video content wins.** Short property tours, neighborhood drive-throughs, market update videos, and "day in the life" content generate the most engagement. Instagram Reels and YouTube Shorts expand your reach to people who do not follow you yet. **Facebook still works for real estate.** Join and participate in local community groups. Share your listings in appropriate groups. Run targeted Facebook ads for specific listings or buyer/seller guides. Facebook's targeting lets you reach homeowners in specific zip codes. **LinkedIn for referral networking.** Connect with other agents, mortgage lenders, title companies, and past clients. Share market insights and professional content. LinkedIn is not where buyers find you, but it is where professional referral partners notice you. **TikTok for reaching younger buyers.** First-time homebuyers are increasingly on TikTok. Short, educational content about the buying process, mortgage tips, and neighborhood tours performs well. If you enjoy creating short videos, TikTok offers less competition than Instagram for real estate content. **Posting frequency:** - Instagram: 4-5 times per week - Facebook: 3-4 times per week - LinkedIn: 2-3 times per week - TikTok: 3-5 times per week if you commit to it ## Reviews: Your Online Track Record In real estate, reviews serve as your track record. Potential clients read them to understand what working with you is like. **Collect reviews on multiple platforms:** - Google (most important for search visibility) - Zillow (most important for buyer trust) - Facebook - Realtor.com **Ask at the right moment.** The best time to request a review is after closing, when your client is excited about their new home or relieved their sale is complete. Send a personal text: "It was a pleasure helping you with [address]. If you have a moment, a review on Google or Zillow helps future clients find me: [link]" **Guide the review content (gently).** "If you are comfortable sharing, mentioning what it was like working together during [specific part of the process] helps future clients understand what to expect." This produces detailed, specific reviews instead of generic "great agent" feedback. ## Email Marketing: Stay Top of Mind Real estate transactions happen infrequently. A past client will not need you again for 5-7 years on average. Email keeps you in their memory so they refer you and come back when they are ready. **Monthly market updates.** Share local market data, recent sales, and trends. Keep it short and visual. Include one personal note or local recommendation. **Seasonal homeowner tips.** Fall maintenance checklists, spring cleaning guides, and tax-time reminders add value beyond real estate. These emails get opened because they are useful. **New listing announcements.** When you list a property, email your database. Neighbors, past clients, and contacts share listings with friends who are looking. **Build your list actively.** Add every past client, every open house visitor, and every lead. Use a simple CRM to manage contacts and automate emails. ## Paid Advertising for Real Estate Agents Organic presence takes time to build. Paid advertising accelerates lead generation while your organic channels grow. **Google Ads for buyer leads.** Target searches like "homes for sale in [neighborhood]" and "real estate agent [city]." These are high-intent searches from people actively looking. **Facebook and Instagram Ads for seller leads.** Run "What's your home worth?" campaigns targeting homeowners in specific zip codes. These generate seller leads by offering a free home valuation. **Retargeting ads.** Show ads to people who visited your website but did not contact you. Retargeting keeps you visible during their decision-making process. **Budget wisely.** Start with $500-$1,000 per month. Test different platforms and ad types. Double down on what generates leads and cut what does not. ## Your Real Estate Agent Online Presence Checklist - Google Business Profile claimed, completed, and active - 30+ Google reviews from past clients - Zillow Agent Profile optimized with reviews - Realtor.com profile complete - Personal website with neighborhood guides - IDX or listing integration on your site - Instagram posting 4-5 times per week - Facebook presence in local community groups - LinkedIn connected with referral partners - Monthly email newsletter to your database - Consistent headshot, bio, and contact info across all platforms - Review request system after every closing - Neighborhood content published regularly ## For more on this topic, read [Online Reputation Management for Small Business](/blog/online-reputation-management-small-business). For more on this topic, read [Website Speed Matters: How Slow Pages Kill Your Business](/blog/website-speed-matters).See Your Online Presence Score Your online presence either works for you 24/7 or it sends leads to other agents. [GradeMyBiz](https://grademybiz.vercel.app) gives you a free, instant grade on your entire online presence: Google, reviews, website, social media, and listings. Know exactly where you stand and what to improve. [Grade your online presence now →](https://grademybiz.vercel.app)