What does MyBizGrade check?

We analyze your website speed, SEO tags, Google reviews, social media presence, and accessibility. Each area gets its own score and letter grade.

How is the grade calculated?

Each category is scored from 0 to 100 based on real data from your site. The overall grade is a weighted average across all five categories.

Yes, the full audit and grade are completely free. You can upgrade to a Pro report with copy-paste fixes for $39 if you want help improving.

What's in the Pro report?

You get a priority action plan, copy-paste ready fixes for every issue, time estimates, and a downloadable PDF. It tells you exactly what to change and how.

How long does the audit take?

Most audits finish in under 30 seconds. Complex sites with many pages may take up to a minute.

Do you store my data?

We store your audit results so you can revisit your report. We never sell your data or share it with third parties.

How often should I check my grade?

We recommend running a new audit every month. Your online presence changes as you update your site, get new reviews, and post on social media.

MyBizGrade was built by a small team of developers who wanted to make online presence auditing simple and affordable for small businesses.

How to Track Your Online Presence Over Time

## What Gets Measured Gets Improved. What Gets Ignored Gets Worse. Most small business owners check their online presence once. They look at their Google reviews, glance at their website, and move on. Six months later, they wonder why their phone stopped ringing. Tracking your online presence over time reveals trends you miss in a single snapshot. A slow decline in reviews. A gradual drop in search rankings. A competitor steadily gaining ground. This guide shows you how to set up a simple tracking system using free tools and a monthly routine taking less than an hour. ## What to Track (The 7 Key Metrics) You do not need to track everything. Focus on these seven metrics covering the areas with the biggest impact on whether customers find and choose your business. ### 1. Google Search Rankings Track where your business appears in Google results for your top keywords. Pick 5 to 10 keywords representing your main services and location. Search each one monthly in a private browser window. Record your position. Examples for a dentist in Portland: - "dentist Portland OR" - "emergency dentist Portland" - "teeth cleaning Portland" - "best dentist near me" (searched from your area) Note whether you appear in the organic results, the Local Pack (map results), or both. ### 2. Google Business Profile Views and Actions Google Business Profile provides built-in analytics showing: - How many people viewed your profile - How many requested directions - How many called your business - How many visited your website - How people found you (direct search vs. discovery search) Record these numbers monthly. Discovery searches (people who found you by searching for a category like "plumber" rather than your business name) indicate your local SEO strength. ### 3. Review Count and Average Rating Track across all platforms where you have reviews: - Total review count on Google - Average star rating on Google - Total review count on Yelp - Total review count on Facebook - Total review count on industry-specific platforms Monitor the trend. Gaining 8 reviews per month shows healthy momentum. Going from 5 new reviews per month to 1 signals a problem. ### 4. Website Traffic Google Analytics shows: - Total sessions per month - Organic search traffic (people who found you through Google) - Top landing pages - Bounce rate - Average session duration Organic traffic is the most important number here. It directly reflects your search visibility. ### 5. Website Performance Scores Run Google PageSpeed Insights monthly and record: - Performance score (mobile) - Performance score (desktop) - Largest Contentful Paint (LCP) - Cumulative Layout Shift (CLS) These scores affect your rankings and user experience. A gradual decline in performance means something on your site is degrading. ### 6. Citation and Listing Accuracy Check your business information on your top 10 directory listings quarterly. Note: - Are name, address, and phone number correct on each? - Have any listings been altered or claimed by someone else? - Are all profiles still active? Directory data drifts over time. Platforms accept user-suggested edits, aggregators push old data, and mergers change URLs. ### 7. Competitor Comparison Pick 2 to 3 main competitors. Track their review count, Google ranking positions, and GBP activity alongside yours. This context matters. If your reviews grew from 50 to 70 but your competitor grew from 80 to 130, you fell further behind despite improving. ## Setting Up Your Tracking System ### Option 1: Simple Spreadsheet Create a Google Sheet or Excel file with these columns: | Date | Keyword 1 Rank | Keyword 2 Rank | ... | GBP Views | GBP Calls | Google Reviews | Google Rating | Organic Traffic | PageSpeed Mobile | Add a new row each month. After 3 months, you have enough data to spot trends. This takes 30 to 45 minutes per month and costs nothing. ### Option 2: Google Search Console Dashboard Google Search Console tracks your search performance automatically. Set it up once and it records data continuously. To extract monthly reports: 1. Go to Search Console > Performance 2. Set the date range to the past month 3. Export the data 4. Compare to previous months Search Console tracks impressions, clicks, average position, and click-through rate for every keyword your site appears for. ### Option 3: Free Rank Tracking Tools Several free tools automate rank tracking: **Ubersuggest (free tier):** Tracks a limited number of keywords and sends weekly email reports. **Google Alerts:** Set alerts for your business name to catch new mentions and reviews. **Whatsmyserp.com:** Free daily rank tracking for a limited number of keywords. These tools save time on the manual keyword checking process. ## The Monthly Tracking Routine (45 Minutes) Block the first Monday of each month for your online presence check. Here is the step-by-step routine: **Minutes 1 to 10: Search Rankings** Open a private browser window. Search your 5 to 10 target keywords. Record your position for each. Note any changes from last month. **Minutes 11 to 20: Google Business Profile** Log into your GBP dashboard. Go to Insights. Record views, calls, direction requests, and website clicks. Compare to last month. **Minutes 21 to 25: Reviews** Check Google, Yelp, and Facebook. Record total reviews and average rating on each. Note any new negative reviews needing a response. **Minutes 26 to 35: Website Analytics** Open Google Analytics. Record total sessions, organic traffic, top pages, and bounce rate. Compare to last month and same month last year. **Minutes 36 to 40: Website Performance** Run PageSpeed Insights on your homepage and one service page. Record mobile and desktop scores. **Minutes 41 to 45: Competitor Quick Check** Search your top 2 competitors. Note their current review count and any visible changes to their GBP or website. Update your spreadsheet. Done. ## What the Trends Tell You After 3 or more months of data, patterns emerge. Here is how to interpret common trends: **Rankings dropping gradually:** Your competitors are likely optimizing while you hold still. Review their recent changes. Add fresh content to your site. Check for technical issues. **Reviews slowing down:** Your review generation process needs attention. Reinvigorate your ask strategy. Train staff to request reviews at the point of highest satisfaction. **Organic traffic declining:** Check Google Search Console for technical issues. Look for keyword ranking drops. Confirm Google indexed your pages correctly. **PageSpeed scores dropping:** New plugins, larger images, or outdated themes slow sites over time. Audit your website for bloat. **GBP views increasing but calls flat:** Your profile attracts attention but does not convert. Improve your photos, add posts, update your description, and ensure your phone number is prominent. **Competitor gaining ground:** Identify what changed. More reviews? New content? Better GBP optimization? Match their improvements and add your own. ## Red Flags Requiring Immediate Action Some trends demand attention before your next monthly check: - Organic traffic drops by 30% or more in a single month (possible Google penalty or technical issue) - Google Business Profile suspended or disabled - Sudden spike in negative reviews (possible review attack) - Website goes down or shows security warnings - A key business listing shows incorrect information Set up Google Alerts and review notifications so you catch these between monthly check-ins. ## Quarterly Deep Dive Every 3 months, add 30 minutes for a deeper analysis: - Review trends across all metrics over the quarter - Check 10 business directory listings for accuracy - Run a full site audit for broken links and technical issues - Evaluate your content. Is it still accurate and relevant? - Adjust your strategy based on what the data shows ## For more on this topic, read [How to Write Meta Descriptions That Get Clicks](/blog/how-to-write-meta-descriptions). For more on this topic, read [SSL Certificates Explained: Why Your Site Needs HTTPS](/blog/ssl-certificate-explained).Get Your Baseline Score Every tracking system needs a starting point. GradeMyBiz gives you an instant score across your website, Google Business Profile, reviews, social media, and business listings. Get your free baseline at [https://grademybiz.vercel.app](https://grademybiz.vercel.app) and record it as month zero in your tracking spreadsheet. The businesses growing online are the ones watching their numbers. Forty-five minutes per month keeps you informed, proactive, and ahead of competitors who never check. Start tracking this month.