MyBizGrade vs HubSpot Website Grader: The Honest Comparison
HubSpot Website Grader has been the go-to free website audit tool for over a decade. Millions of business owners have plugged in their URL and received a score.
MyBizGrade launched to answer a different question: How does your entire business look online, not just your website?
This comparison is honest. We built MyBizGrade, so we have a natural bias, but we'll tell you exactly when HubSpot is the better choice, and when MyBizGrade gives you information that matters more.
The Core Difference in One Sentence
HubSpot Website Grader evaluates your website's technical health.
MyBizGrade evaluates your entire online presence, everything a potential customer sees before deciding to contact you.
For many small businesses, the website is only one piece of a larger puzzle. A plumber with a technically perfect website still loses every job if they have 3 Google reviews and their competitor has 87.
HubSpot doesn't measure that. MyBizGrade does.
What HubSpot Website Grader Checks
HubSpot evaluates websites across four categories:
Performance (0-30 points)
HubSpot measures page size, number of requests, page speed, and browser caching. It uses similar data to Google PageSpeed Insights and translates it into a score.
What it catches: Slow-loading pages, unoptimized images, excessive scripts
What it misses: Core Web Vitals (the actual metrics Google uses for rankings), mobile vs. desktop performance differences
SEO (0-30 points)
Checks for basic on-page SEO elements: title tags, meta descriptions, heading structure, and crawlability.
What it catches: Missing title tags, missing meta descriptions, no sitemap
What it misses: Structured data/schema markup, local SEO signals, image alt text, keyword targeting
Mobile (0-30 points)
Tests whether your site adapts to different screen sizes.
What it catches: Fixed-width layouts that break on mobile
What it misses: Mobile-specific performance issues, touch target sizes, font size legibility on small screens
Security (0-10 points)
Checks for an SSL certificate (HTTPS).
What it catches: Missing SSL
What it misses: Mixed content warnings, certificate expiration dates, security headers (Content Security Policy, X-Frame-Options)
The Score
HubSpot generates a score from 0-100. The report is clean, visual, and easy to understand. For a quick technical snapshot, it works.
HubSpot's Real Limitation
Scope. HubSpot only grades your website. It does not look at:
- Your Google Business Profile
- Your online reviews (quantity, quality, recency)
- Your social media presence
- Your business directory listings
- Your accessibility compliance
For a marketing agency doing a technical audit, this narrow focus is appropriate. For a small business owner trying to understand why customers choose competitors, it misses the most important factors.
What MyBizGrade Checks
MyBizGrade evaluates five categories and assigns an A-through-F grade to each:
Website Performance (A-F)
MyBizGrade pulls data directly from the Google PageSpeed Insights API, the same data Google uses to rank your site. This includes:
- Largest Contentful Paint (LCP): How fast the main content loads
- First Input Delay (FID): How responsive your page is to clicks
- Cumulative Layout Shift (CLS): Whether elements jump around during loading
- Time to First Byte (TTFB): How fast your server responds
These are Core Web Vitals, Google's official user experience metrics. When Google decides where to rank you vs. a competitor, this is what they measure.
SEO Health (A-F)
MyBizGrade scans your pages for:
- Title tags and meta descriptions
- Heading hierarchy (H1, H2, H3 structure)
- Image alt text
- Internal link structure
- Schema markup (structured data)
- Canonical tags
- Common technical issues
Each issue is flagged with severity so you know what to fix first.
Online Reviews (A-F)
This is where the tools diverge most significantly.
MyBizGrade checks:
- Review schema markup on your website (structured data for star ratings)
- Links to review platforms (Google, Yelp, Trustpilot)
- Presence of testimonials or review sections
- Review profile completeness
Why this matters: BrightLocal's 2025 survey found 87% of consumers read online reviews for local businesses before making a decision. Reviews are often the single biggest factor driving local purchasing decisions. A tool that skips reviews misses the most important trust signal for local businesses.
Social Media Presence (A-F)
MyBizGrade scans your website for social media profile links and evaluates:
- Which platforms you're present on
- Whether profiles are active and discoverable
- Missed opportunities on high-value platforms for your industry
Social profiles serve as trust validators. A potential customer finds your website, sees links to active social profiles, and feels more confident. Missing social presence raises questions about whether you're a real, active business.
Accessibility (A-F)
MyBizGrade runs accessibility checks against WCAG guidelines:
- ARIA labels on interactive elements
- HTML language attributes
- Keyboard navigation support
- Color contrast ratios
- Skip navigation links
- Image alt text
Why accessibility matters beyond compliance:
- 15% of the global population has a disability
- Accessible sites perform better in search results
- ADA lawsuits against websites have increased 300%+ since 2018
- Google rewards accessible sites with better rankings
Side-by-Side Feature Comparison
Feature HubSpot Website Grader MyBizGrade Website speed analysis ✅ Custom scoring ✅ Google PageSpeed API (official) Core Web Vitals ❌ Not measured ✅ LCP, FID, CLS, TTFB Basic SEO check ✅ Title, meta, H1 ✅ Title, meta, H1 + more Schema markup check ❌ ✅ Structured data validation Image alt text ❌ ✅ Mobile responsiveness ✅ ✅ SSL certificate check ✅ Basic check ✅ Full SSL analysis Security headers ❌ ✅ Online reviews ❌ ✅ Review presence and quality Google Business Profile ❌ ✅ Social media presence ❌ ✅ Business directory listings ❌ ✅ Accessibility compliance ❌ ✅ WCAG checks Actionable fix list Basic recommendations ✅ Prioritized with specifics Competitor benchmarking ❌ ✅ Industry benchmarks Industry-specific grading ❌ ✅ 20+ industries Local SEO focus ❌ ✅ PDF report ❌ ✅ (Starter plan) Free to use ✅ ✅ Email required ✅ ✅ Paid options HubSpot CRM plans $49/mo Starter, $99/mo MonitorPros and Cons
HubSpot Website Grader
Pros:
- ✅ Clean, polished interface
- ✅ Fast results (under 60 seconds)
- ✅ Easy to share with non-technical stakeholders
- ✅ Integrates with HubSpot CRM (if you're already a customer)
- ✅ Historical scoring, compare your score over time
- ✅ No learning curve for the report
Cons:
- ❌ Only grades your website, nothing else
- ❌ Misses the factors that drive local business decisions (reviews, GBP, social)
- ❌ No industry benchmarking
- ❌ Doesn't measure Core Web Vitals
- ❌ Generic recommendations, not business-specific
- ❌ No local SEO signals
- ❌ Requires HubSpot account for advanced features
MyBizGrade
Pros:
- ✅ Grades your entire online presence, not just website
- ✅ Uses official Google API data (Core Web Vitals)
- ✅ Reviews, social media, and accessibility included
- ✅ Industry-specific grades (dentist vs. plumber vs. accountant)
- ✅ Prioritized fix list with specific actions
- ✅ Local business focus
- ✅ Free tools included (SSL Checker, Page Speed Test, Reviews Checker, and more)
- ✅ Competitor benchmarking (industry averages)
Cons:
- ❌ Newer brand, less name recognition than HubSpot
- ❌ Report requires email (like HubSpot)
- ❌ Full fix recommendations require Starter plan ($49/mo)
When to Use HubSpot Website Grader
HubSpot Website Grader is the right choice when:
- You're a developer or agency doing a quick technical audit on a client website
- You want to verify SSL, mobile responsiveness, and basic SEO in 30 seconds
- You're already in the HubSpot ecosystem and want connected data
- You need a simple report to show a non-technical stakeholder what needs fixing on the website itself
- You only care about website-level technical metrics
HubSpot does its specific job well. If a website technical check is all you need, use it.
When to Use MyBizGrade
MyBizGrade is the right choice when:
- You're a small business owner who wants to understand your complete competitive position online
- You want to know how your reviews, Google Business Profile, and social presence compare
- You want specific, actionable fixes, not generic advice like "improve page speed"
- You're trying to understand why competitors are getting more calls than you
- You want to see industry benchmarks, how does your score compare to other accountants, restaurants, or plumbers?
- You want a single report covering everything a customer evaluates before contacting you
- You want ongoing monitoring of your online presence (Starter plan)
Grade your business free at MyBizGrade →
The Real Customer Journey
Here's how customers actually decide to call a local business:
- Search: Google "accountant near me" or "best plumber Denver"
- Google Maps Pack: See 3 results with star ratings, review counts, and business hours
- Click: Choose the listing with the most reviews and highest rating
- Website check: Quick look at the site, does it load fast? Is it professional?
- Social validation: Glance at Facebook or Instagram, is this a real, active business?
- Decision: Call the business
At no point did the customer run a technical website audit. They looked at the overall picture and made a trust-based decision.
HubSpot measures step 4 (sort of).
MyBizGrade measures steps 2 through 5, the entire decision journey.
The Best Approach: Use Both
For the most complete picture:
Start with MyBizGrade, get the full picture. Identify your weakest category. If reviews are your F grade and website speed is your C, fix the reviews first.
Run HubSpot Website Grader, get a second opinion on website technical metrics. Compare findings. Anything both tools flag is a priority.
Use MyBizGrade's free tools, our SSL Checker, Page Speed Test, and other free tools let you drill deeper into specific issues.
Fix the highest-impact issue first, a business that improves one category per month goes from a D to a B average in four months.
Re-test monthly, both tools are free. Track progress over time.
Pricing Comparison
HubSpot Website Grader: Free to use. Advanced features require a HubSpot CRM subscription starting at $45/month.
MyBizGrade:
- Free audit: Always free, no credit card
- Starter ($49/month): Monthly monitoring + PDF report + prioritized fixes
- Monitor ($99/month): Weekly monitoring + competitor tracking + industry benchmarks
Bottom Line
HubSpot Website Grader is a solid, free tool for checking website technical health. It's been around for years and does its specific job well.
MyBizGrade is built for small business owners who need to understand their complete competitive position online, not just their website, but their reviews, social media, local SEO, and accessibility.
Most small businesses fail online not because their website speed is slow, but because their competitors have more reviews, a more complete Google Business Profile, and a stronger overall presence.
HubSpot won't tell you that. MyBizGrade will.
Get your free business grade in 30 seconds →
Also compare: Free vs. Paid SEO Tools: Which Are Actually Worth It? | How to Check Your Business Online Presence in 5 Minutes | What Your Online Presence Score Actually Means